Growing a small business, either from the ground up or taking it to new heights, is an exhilarating feeling.
What is a Growth Plan?
Put simply, a growth plan is very similar to a business plan, except that it usually only looks at the short term, is more tactical in nature, and includes actionable steps a business will take in order to grow.
Growing a business comes with a multitude of challenges - hiring and motivating new staff, developing and launching new products, identifying and moving into new markets, and of course the continual battle to maintain a healthy bank balance and keep customers happy.
Most small business owners know they need to invest in marketing - without being visible, it’s very hard to generate revenue and run a business. But the issue with traditional marketing channels such as TV, radio and print advertising is cost, which puts it out of reach for many small businesses.
When it comes to ways to grow a small business, very few compare with the power of digital marketing. It's easy to use, it's cost effective, it reaches a wide audience - so many reasons for small business owners to consider using digital marketing.